Why Your Business Needs Professional Photos
In today’s fast moving market place, your business needs to stand out from all the noise and competitors that are trying to grab the attention of your potential customers. So how can businesses get more attention?
As a business owner, photography might not be seen as an investment priority, as with all the digital cameras and iPhones out there, surely a business can get their own images sorted out? Right?!
Think again, as businesses from all industries need to make professional images top of their expense list!
1. A picture is worth a thousand words
These days pictures are worth at least a thousand words – probably more! Photos enable you to show your clients and customers what your business does, rather than tell them. As consumers like to see things for themselves before making a decision about a purchase or service, the internet and social media has made this increasingly possible, which means photos and videos of your products and offerings are more valuable than ever before.
2. Your Images = Your Brand!
When your business has a website and social media platforms, the on-line presence has to show your brand at its best. So to have a business that looks professional, trustworthy and enticing, there needs to be photos that are representative of your brand and services. Low quality, unprofessional photos on your website will communicate the same about your organisation and the products and services you offer. Therefore investment in professional images is hugely important and should be part of your annual business budget.
3. People buy from people
As humans, we are very visually driven, and on-line, this is one of the most crucial factors for a potential client either staying on your website, or moving on. Our eyes go on a visual journey when we land on a website, scanning and skimming colours, text, but most of all, images! Especially those images of people, so YOU and in the PEOPLE IN YOUR BUSINESS need to have a visual presence. If YOU ARE YOUR BUSINESS, then it is even more crucial to have photographs of you looking friendly, approachable and professional to grow trust and likability.
4. Images are a great asset
Once you have your bank of professional images, they can be used to help get brand consistency across many platforms, such as your website, social media, blogs and printed promotional products.
Great images on your website can make it far more engaging and can help potential clients stay on your website and convert them to customers. They can help to build your brand on social media such as on Facebook, Instagram, Twitter, Pinterest and highly important on LinkedIn. When your brand is consistent across all of your content, it is easily recognisable and trusted, helping your brand to resonate in people’s memory. Off line, your images can be used for showing off your business at networking events with business cards, and at trade shows, stands etc with brochures and other promotional materials to showcase what you do.
So if you are ready to take your business to the next level visually, then please get in touch for a no-obligation chat and assessment of your business image needs. I can advise on what images would help your business and on which platforms.
https://www.awhitephotography.com/commercial-photography
